Posts Tagged ‘Asia’
It is too early to link with the attack ads, “commented someone on the message via the Internet are widely read. Of course not only that which makes Ryan Air often intersect with the law. The ads are not the usual image advertising industry, but small ads with pictures potluck.
Impressed cheap, but it turns out many are tempted. Ryan Air is not the target image, but sales of the precious tickets super cheap. So no wonder that Ryan Air are always tripping over the legal case. Sabena Air and British Airways are two companies that have never sued Ryan Air. Against Sabena (Belgium), Ryan Air lowers the pictorial ads Manneken Piss.
If you have been to Belgium, surely you’ve seen shades of black statue of a child who was urinating. The statue was always crowded with tourists, just like the painting of Mona Lisa at the Louvre museum of Paris city. It is said that when City of Brussels on fire, found a child who continues to work like he was peeing, put out the fire. What makes Sabena did not receive?
The problem is, the ad features the tagline: “pissed off with Sabena’s high fares? Low fares have arrived in Belgium. “With British Airways, lawsuits happen when Ryan made ad copy with a harsh sentence.” Expensive Bastard! “Then Ryan Air claim to be much cheaper. In fact, he says,” Rates are so cheap that Ryan Air British soldiers chose to go home. “
The ad aired by an army commander IRA creatively (Martin Mc Guinness) who stand next to Gerry Adams. Another complaint occurred when Ryan claimed British Airways fares five times more expensive than Ryan, who was only three times. Many more other ways that also invite lawsuits. After all, everything is calculated.
They were fined, the amount can be guessed, and then paid. Affairs is completed. Ryanair get a free publication. Sales rose steadily. But certainly not advertising that makes them successful, but the charge which is supercheap. Even without any adv controversial, Tony Fernandes (AirAsia) to achieve success in Asia.
Now let’s talk about what is the relationship between controversial marketing with buzz marketing. Many argue the controversial ways to do to get the buzz marketing. Of course this is not 100% correct. Because buzz marketing is done to get the positive word of mouth.
Note the positive words. Once again positive. For as Peter Shenard, “Promotion should not make people uneasy, but must be able to make us live a normal life and not threatened any form of terror.” I would like to discuss this topic further in a later time, but in the meantime I have to close by inviting young people aware to the instant teachers are now widely taught methods of bombast.
Remember, no success was achieved without hard work, without respect for the process. Moreover, there is no instant marketing tactics that presents rich overnight. Moves that serve these things merely speculative tactics that can plunge you in the end you did not expect. Beware!
Natural disasters are a phenomenon that will continue to be a latent problem for all levels of society in the territory of the Republic of Indonesia archipelago. Because it geotektonik our country is a world of hyper active region since encircled by a zone-plate collision zone of the continent of Asia with the Indian Ocean Plate, and driven by the Pacific Plate Australian Plate is beheading. In addition Islands Indonesia also ridden by two main lines of volcanoes of the world, namely the path from the west Mediterranean volcanic and volcano Sirkum trajectory in the eastern Pacific.
Motion and dynamics of the elements above geotektonik potentially give birth to natural disasters, especially large earthquakes, tsunamis, volcano eruption, spray or molten volcanic products, cold lava floods, landslides, storms, flash floods, and others. This is compounded by human activities that exploit natural resources; particularly forest resources, mineral and mining materials that do not heed the principles of environmental sustainability and strategy of development is sustainable.
Flood event that hit the oil fields and gas (gas) in the lowlands and the eastern coast of Aceh, the northern lowlands and the coast of North Sumatra, as well as the northern coastal lowlands of Jambi and Riau in the last end of 2006 destroyed many production facilities and affect the rate of production of oil and gas fields in the region. In addition, there is the potential loss of other intangible assets that can not be calculated, namely the erosion of employees work ethic and traumatic feelings of children and families of employees have an impact on the loss of concentration and kefokusan in performing the task. If the damage to production facilities and physical environment can quickly be fixed in post-disaster recovery phase of the traumatic impact and other effects arising fisikologis takes longer to recover as before.
Therefore, to all institutions both public and private, with all levels of society need to be educated in order to participate in accordance with the scope of duties and obligations, so that early mem prepare yourself how to live safely side by side and in areas prone to disaster. Oil and gas companies operating in those areas that appear early on the responsibility as part of corporate citizenship through the formation of a marketing Crisis Management Team (CMT) in synergy with the Corporate Social Responsibility Team (CSRT).
Formation of the team, not only to assist internal and external stakeholders but the synergy of both teams are extremely effective in determining the level of koordiÂ-rice during a disaster, especially in the division of tasks to maintain production. In the quiet period (pre-disaster) CMT collaboration with the CSRT can give birth alignment CSR program planning for the surrounding community so that more focused with an anticipatory perspective on the potential for disaster. This is important, so that when disasters occur around the community can be independently and not interfere with production activities while in a state of emergency.
CMT and CSRT cooperation in the implementation of the program in quiet pre-disaster phase is intended to improve the quality of knowledge of human resource (HR), includes the following workers’ families and communities, about the natural and environmental disasters, as well as the building of infrastructure facilities that are free of disaster and development of public health. While the direct relief activities in disasters, or phase resque to rescue victims, property and the environment becomes creative alternatives from both teams meant the realization of the agenda. For post-disaster situations, also called the recovery phase of reconstruction and rehabilitation activities, CMT prioritize the building of production infrastructure damaged to immediately return to normal production activities, while the CSRT seeks gradually together with the community to improve social facilities and public facilities damaged . Cooperation involving the participation of the community will bear the multiplayer effect for accelerating the process of developing the local community independence post-disaster operations.
Synergy between the CMT with the CSRT and the natural functions of production operations, both in the emergency response phase (resque) and post-disaster (recovery period) should aim to maintain production levels, empowerment and the growing independence of the victims of internal stakeholders, as well as outside the community when a disaster shelter into a complex of buildings and corporate facilities, particularly for the recovery of environmental health and healing traumatic psychological counseling workers and their families.
Disaster Management in the Oil and Gas Field
Dianta Wake (2005) states that the role of government in business and natural disaster prevention efforts nationally include activities which are prevention, mitigation, preparedness, emergency response, rehabilitation and reconstruction. Activity is commonly called the Sixth Cycle of Disaster Management. Based on the nature and condition of the oil and gas field of Disaster Management Cycle is divided into three main groups of activities, ie activities Prabencana, (At) Disasters, and Disasters.
First, the prabencana or also called as the phase of awareness (awareness) would be a disaster, various programs of strategic collaboration between CMT and the CSRT in a planned and integrated can be done, among others: (1) empowerment of human resources (HR) both its workers and their families , as well as the surrounding community through the creation and dissemination of leaflets and posters that are thematically growing public awareness of the potential, the type and nature of the disaster that was behind the chemo-lekan environment in which they reside, (2) increased knowledge of stakeholders about the disaster, quick mechanism response, the steps that need to resque, quickly and appropriately to minimize casualties, property losses push / objects, as well as efforts mempertaahankan production rates, (3) regional development planning and growth in the spatial location of oil and gas fields and surrounding area, (4) preservation of the environment.
Second, the activities referred to as phase when disaster anticipation and direct response in the form of action emerjensi and resque. Based on the reality of conditions in the field, the program is more prevalent in this period is the thematic nature of activities, a moment in anticipation of state aid for emergency response, including the provision of: (1) means of refuge, houses / barracks shelters, tents, umbrellas, raincoats, jackets / sweaters, blankets, etc., (2) health facilities themselves (drugs and blood donors) and environmental health (sanitation, clean water and latrines in refugee camps), (3) clothing and food / kitchen, (4 ) school and sports equipment, (5) supplies / equipment pregnant mothers, infants and the elderly, etc..
Besides counseling activities can also be given to soothing the hearts of the victims, reducing the psychological impact that is traumatic, and growing optimism. Similarly, the liberation-rian donations of materials and equipment needs of the primary (specific) to the victim, such as sticks or wheelchairs to victims of fractures through the post-aid posts and pus-site public health.
Third, the agenda in post-disaster phase. Post-disaster situations are referred to as the recovery period disominasi programs are reconstruction and rehabilitation. Synergy-sitas CMT and kegiat CSRT’s focused on activities in the form of rebuilding infrastructure, especially the production facilities, social infrastructure and public facilities damaged by disasters, among others: (1) rehabilitation of production facilities such as pumps, generator, flow line, gathering stations, etc., (2) the rebuilding of office facilities, and means of support other operations, (3) rehabilitation worker housing, roads, schools, houses of worship, sanitary lines, etc., (4) construction of health- hatan community and environmental health, (5) the empowerment of victims of disasters; (6) relief and rehabilitation of mental disability, (7) the repatriation of victims scattered from her family; (8) economic empowerment and social culture of the victim; etc.
The conservation role of paddy fields is not taken into account by policy makers and farmers when they decide to convert paddy fields to residential and industrial uses. Instead, decisions are made according to the current market value of each type of land use. A better understanding of the multifunctionality of agriculture might change our ideas about the net profits from different kinds of land use, and from paddy fields in particular.
Biodiversity
Traditional agricultural land use often fostered biodiversity. Many of these features would benefit the environment if they could be incorporated into modern farming. For example, the traditional paddy system in Japan was an inter-connected aquatic network, which allowed aquatic creatures to move with the flow of water through paddy fields and aquatic waterways. Since rice paddies were originally built in wetlands, many paddy fields remained wet throughout the year. This allowed many aquatic species to overwinter in paddy fields, and also provided feeding grounds for many birds.
Modern society cannot return to the past. However, traditional agriculture, while different from natural ecosystems, still allowed a wide range of species to thrive. Whether these species continue to survive into the future will largely depend on modern agricultural management practices, and the extent to which these support biodiversity.
Farmers do not usually profit directly from biodiversity, and may even suffer some crop losses from it (for example, some wild species may damage crops). If society wants farmers to protect biodiversity, it must give them some kind of incentive.
Our perspective of future food security is significantly affected by changes in sustainability and the global environment, including resource degradation. Analytical dynamic models which predict food security must therefore include both qualitative and quantitative information. Food security cannot be achieved simply by increasing agricultural production. It also requires an improvement in income distribution and social welfare. New analytical frameworks are needed to improve our understanding of food security, including cost-benefit analyses that can handle the externality of the roles of agriculture.
For food security to exist at a global level, there is a need for more efficient food production. This is the only way to solve the problem of food shortages in future. There is also a need to consider sustainability, a concept closely related to multifunctionality. Agricultural resources must be conserved to ensure the food security of future generations.
The Environment
The value of agriculture in terms of its environmental protection has been studied in detail in a number of Asian countries. Rice paddies make an important contribution to flood prevention and water storage. Paddy fields receive and store heavy seasonal rains, which filter slowly through the soil to replenish groundwater supplies. Paddy fields also purify water of excess nitrogen and phosphate brought in from polluted water upstream. Instead of contaminating water supplies, these nutrients serve as a nutrient source for rice plants. In Korea, it has been observed that levels of nitrogen and potassium are lower in outlet water than in intake water.
The role of paddy fields in creating a beautiful traditional landscape is difficult to quantify economically, but is certainly very important to most Asian people. In some countries, consumers are beginning to prefer domestic products, in spite of their higher price, in order to preserve the environment, and the beauty and peace of the traditional rural landscape.
However, not all externalities are positive. Some agriculture has a negative effect on the environment, particularly upland cultivation of annual crops. The replacement of forest by agriculture in upland areas is usually accompanied by some negative externalities, in terms of erosion, faster run-off of surface water, loss of biodiversity, and impact on watersheds and downstream areas. The externalities should be carefully considered if land use is changing from forest to agriculture, or from agriculture to residential use.
Much of Asia’s industrial and residential development has taken place in the lowlands, on what used to be productive, well-irrigated paddy land. This means the permanent loss of a valuable agricultural resource, and the waste of large investments made into irrigation systems.
Recycling of Resources
Recycling of resources is one of the basic principles of sustainable agriculture, and of sustainable development in general. However, recycling of resources is possible only on a regional or local scale, because of transport costs. Separating production and consumption on a global scale makes it impossible to recycle resources.
Regional recycling schemes are becoming increasingly common in Asia. The recycling of livestock manure and food processing wastes as organic fertilizer for crops is becoming more sophisticated and widespread with each passing year. There are also interesting new initiatives, such as the “Eco-pig” program of Tsuruoka City, Japan. Left-overs from school lunches are fed to pigs, which eventually are served up as pork in school lunches. In terms of nutrient recycling, global free trade tends to distort the food system. It provides large quantities of cheap food, but does nothing to absorb the resultant food wastes.
The Economic Value of Multifunctionality
Multifunctionality can be evaluated in several ways. One is the replacement cost method: what it would cost to provide the same goods and services on the open market. Another is the contingent valuation method. People are asked about their willingness to pay for environmental improvement or accept compensation for environmental degradation.
For a monetary value to be generally accepted, a broad consensus is needed on its methodology. However, even without it, this kind of valuation is effective in increasing our understanding of the wider role played by agriculture.
For example, in Korea and Japan, the estimated value for the multiple functions of rice production is higher than the total value of the rice itself. The market system cannot fully reflect all these positive externalities generated by rice farming. Appropriate policy measures are needed to correct the market failure and ensure the efficient allocation of resources.
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Let’s say that Indonesia is still lagging in terms of education quality. Say the quality of physical facilities is still low so it is difficult to optimize the abilities of students. teachers who do not say things are on the average level of professionalism in performing their duties. Say the welfare of teachers are still not ideal. Say achievement of children of Indonesia in international eyes still at an alarming rate (the level of mastery of reading material issues of Physics and Mathematics, only 30%). Let’s say that educational opportunities are not evenly because the cost of education is strangling the neck and can only be enjoyed by the Say the persistence of cultural values pulley even formed a successful team when exam Say Indonesia has changed its habits in line with each passing out.
Then whose fault this happened?
It does not matter it’s looking for who to blame, for the crumpled like a stretch yarn, while our education continues compound is soluble in life, not only in Asia but worldwide.
It wise to do now is look in the mirror at yourself and then see where we are, whether as educators, policy makers of educational institutions, observers of education, parents, general public always, even as the student’s own self, still must have contributed to the advancement of education Indonesia, no matter how small it is. Because we have to make education a little more complicated, thanks, thanks be one scout who picked it up to the surface world. Because we attend not simply become cheerleaders but a pioneer who move from state education . It’s time the nation’s children into the spotlight of the universe, no longer just spectators clapped and laughed at the edge of the arena.