Archive for the ‘Marketing’ Category
1. The product. What good is it? what problem is solved with the idea?
Success in the marketplace is the result of satisfied customers, the “amazing” the product is. Customers buy products in general if they think it solves a problem for them or because it satisfies a need. Therefore it is important to first in the business concept document to indicate the problem will be resolved and whether a product or a service. Remember that “the solution” in the first place on the customer and the problem and not on technical details.
So do not say: “by applying an infrared laser in the expectational we are able to accurately measure 15% to result in a reduction controls are necessary. For example, it is better to say: “by applying our solution saves 10% of your time and 25% of your costs in the measurement. So try the benefit of your solution (faster, lighter, safer, smaller, simpler, more reliable or easier) to show in concrete numbers.
It’s common for new high-tech companies are unable to find enough customers approached by the potential customers do not (can) see what the advantage of the new technology. This is often because there is too much covers the technical details and sometimes even then said: “The customer is just too stupid to understand what our technology can ……”. However, for the benefit for the customer to clear you must give his or her concerns or need to know well and unfortunately it requires more than a slick power point weak for you on your laptop technology uit magic.