Jessica Ciniglio, a coordinator of marketing a website online Australian Franchises Franchise Directory wrote about 11 Tips 2011, writing that reveals the benefits gained from running a franchise business than to build your own business from scratch.
Here’s my brief and rather inscription above the canopy 4Benefits of Buying a Franchise, good read:)
1. Franchise has a higher likelihood of success than other business models.
Several studies have shown to be an indication of the success of the franchise 90% higher than 15% owned indication of the success of other business models. The argument was caused by reasons which suggest that the system, the franchise has been proven to work very well in the past and will work well for other franchisees.
2. The importance of a proven business model.
All franchises have a business model designed to generate high productivity and sales. This means that the franchise could be up and running quickly and save time of building systems and processes.
3. Franchise is more easily gain access to financing.
Lenders are more confident to provide financing to the franchise than any other business model, it’s because the franchise has had a successful track record of evidence (a proven track record of success).
4. Franchisors (franchise giver) provide support and marketing.
This most beautiful of owning a franchise business is that you are in business for yourself but you’re not running your own business. Because the majority of the franchisor (franchisee) to give great support to franchisee (franchisee). Support not only in building and setting up business at the beginning but also help you in all marketing activities and technical assistance needs of your business sustainable.
Buying a franchise is buying authentic brands, logos and other intellectual property rights of the franchisor. This will be an excellent marketing tool if you buy a franchise with a brand that has been known and trusted.
- Exclusive boundaries.
Franchisor will only allow a number of franchises (franchises) just in one particular geographic area. Then you only need to specify the location is quite good and the tough conditions that exist before deciding to buy a franchise. And pull it again you will be protected in those areas where there should be no other franchisees who trades in your area.
- Brotherhood between the franchisee (franchise)
One advantage that are rarely discussed in the franchise is a brotherhood between the franchisee. Actually this is a huge advantage because franchisees can share ideas and provide support between them. They can share the experience of trial & error to reduce their mistakes in running the business as a franchisee.
- Franchisor provide real estate and construction assistance.
Franchisor will help choose the right location for real estate franchisee, in which this is an enormous relief because the franchisor has had an excellent experience in building a business before.
- As a franchisee, you are given a training program.
The training program is one of the most important elements of the franchise package, which he giving you to use a new technology, learn a new skill, manage finances and staff. This capability is all very important for you as a business owner.
- As a franchise you have the flexibility to get up early and choose a job that you want to do.
Becoming a franchisee gives you much freedom and flexibility to choose what job would you choose. In turn you will have a better quality of life, life without the pressure of its own such as starting a new business from scratch.
Aspects of Differences Between the Franchise & BO
For those of you who want to start a business or a business with no initial preparation preoccupied by the hassle and quite careful in starting, franchise (franchise) and the business opportunity (BO) or partnership business opportunity is a great choice for you.
There are so many thousands of good business choice franchise or BO to choose from, all available in a variety of industries ranging from food service to retail.
Then what is the difference between a franchise (a franchise) or business partnership (BO) that?
There are at least 5 things or aspects to identify the differences between the two.
1. Branding and Operating System (SOP)
All units in the franchise business outlet or outlets that are using the brand name and operating system the same procedure, all have uniformity. Meanwhile, in the BO business partners are not required to use the brand and the same operating system, partners are given the freedom to change business as desired.
2. Pay Ongoing royalties (Royalty payments)
Franchise also requires the payment of royalties for the franchisee (business partner). Generally, royalties are paid every month and continuing throughout the ongoing cooperation between the two. While the business opportunity (BO) is free of royalty or no royalty mengenail terms, because essentially he broke buying and selling businesses.
3. Ongoing Support (ongoing support)
Franchise or the franchise agreement in the contract requires the availability of ongoing support, such as, marketing, training, control and monitor. While the business opportunity (BO) may be no support or assistance that is not sustainable but one thing to be done, because it does not exist in the sales contract.
4. Legal Disclosure (Accurate Information)
Franchisor or franchise business owner must disclose clearly and truthfully to the franchisee or prospective franchiseenya. Details include the company name complete with corporate data, the owner of the company’s financial statements until the last three years. In a business opportunity (BO) it is required, however, they still have to provide disclosure of such data.
5. Research (Research)
In the franchise all existing franchisees data recorded and written with the full disclosure of documents, ranging from the franchisee’s name, full address and store up to ignition. The prospective franchisee is possible to do research to ensure a good and healthy business than the business unit that has been running. While the business opportunity (BO) is difficult to identify because each unit stands in the name of a different brand.
Similarly, at a glance the difference between the two. Yet both are good for you are challenged to start a business in ways that are much safer.
Aspects of Differences Between the Franchise & BO
These methods are: (1) using a free blog, (2) open an online store in the mall, (3) open stalls buying and selling forum, (4) utilizing social networking sites, and, (5) using a business directory.
Because the Internet is growing rapidly, the amount and form of Internet-based services and applications that can be used as a place online sales also increased.
Understanding your own online store in the beginning is often understood as a shop window displaying merchandise in a separate web site. But now the online store, among others, there is already integrated with a number of social media.
What are other ways to open the online store? Here is a list:
1. Facebook Pages
Now these people can shop online at Facebook directly. Transactions that occur, ranging from choosing the goods until payment, the buyer made without the need to go from the Facebook page.
To open an online store (store fronts) on Facebook Pages are now more simple because many applications are available. One of the free is given Payment. Examples and tutorials in the Indonesian language can be read here.
2. YouTube Channel
Now this digital age, so in addition to text and graphics, your product can also be presented on video. Ever thought of selling products on the video sharing site?
It is said that French Connection is the first to open a web shop on YouTube. Their stores are for fashion products. You can see how it looks here.
Like Facebook, YouTube users are also very large. One of video’s French Connection – I Am The Magic Dress – as already seen
67 298 times since October 20, 2011.
3. Google + Pages
New features from Google + even though it’s not like Facebook Pages which can be used to make integrated online shop, but with a little creativity it could be to display merchandise.
+ Benefits of Google Pages, but good on the Google search engine, also has facilities Hangouts that can be used for live support via video chat. You must have a Google account first in order to use Google + Pages.
In Indonesia, Google + has not been so popular, but it would not hurt if “invest time” in there because a lot of statistics that a number of research institutions indicates the number of users continues to grow.
So, do not miss the train!
Net Profit From Business Online Course
goods business on the internet courses are now no different than in the markets. Indeed customers to multiply, but they are selling, for example by opening its online store is also getting doubled in number.
Are there any business opportunities on the internet that has not been ogled in addition to selling products in the form of real goods or digital? Yes, in addition to selling the goods of course we can also sells services on the internet.
One of the increasingly popular on the internet is a course offered online. What is common are courses that are not far from the topic around the internet like how to create a blog, making money via the Internet, search engine optimization course, and the like.
In addition to these courses are in fact keeps popping up these sites that offer training / specific skills such as writing courses, speed reading, and tutoring.
Here are some examples of online courses on the Internet that was gathered information.
1. Rapid Reading Course
From the name it was clear this course provides training so that students can master the skill of speed reading or speed reading. Metacarpal.com offers a comprehensive method of learning with written materials (modules ebook), audio, video, and face to face through the chat conference. Although relatively new, this course has received participants to the fourth wave at a cost of hundreds of thousands per packet.
2. Online Writing Schools
Online writing courses including one of the many devotees. This course is among others offered by the Writers Academy and Mistreatment.com. Classes are normally open to fiction and non-fiction.
3. Online Tutoring
Some online sites also offer tutoring online for the elementary and middle school students. For example E-Bimbel. Those courses are, among others, equipped with an online whiteboard and facilities work on the problems together.
With the emergence of new services on the internet like Google + Hangouts in fact many courses are now conducted in face to face can then be used to deliver online. Because, Google + Hangouts allow 10 people at once face to face via video conference (not just chat).
At present overseas such as online music courses and cooking classes online through facility. In our country there are constraints about the speed of internet connection, but recently Google + Hangouts also provides options for users with low bandwidth.
Are you also interested in capturing profits from the business of online courses?
It is too early to link with the attack ads, “commented someone on the message via the Internet are widely read. Of course not only that which makes Ryan Air often intersect with the law. The ads are not the usual image advertising industry, but small ads with pictures potluck.
Impressed cheap, but it turns out many are tempted. Ryan Air is not the target image, but sales of the precious tickets super cheap. So no wonder that Ryan Air are always tripping over the legal case. Sabena Air and British Airways are two companies that have never sued Ryan Air. Against Sabena (Belgium), Ryan Air lowers the pictorial ads Manneken Piss.
If you have been to Belgium, surely you’ve seen shades of black statue of a child who was urinating. The statue was always crowded with tourists, just like the painting of Mona Lisa at the Louvre museum of Paris city. It is said that when City of Brussels on fire, found a child who continues to work like he was peeing, put out the fire. What makes Sabena did not receive?
The problem is, the ad features the tagline: “pissed off with Sabena’s high fares? Low fares have arrived in Belgium. “With British Airways, lawsuits happen when Ryan made ad copy with a harsh sentence.” Expensive Bastard! “Then Ryan Air claim to be much cheaper. In fact, he says,” Rates are so cheap that Ryan Air British soldiers chose to go home. “
The ad aired by an army commander IRA creatively (Martin Mc Guinness) who stand next to Gerry Adams. Another complaint occurred when Ryan claimed British Airways fares five times more expensive than Ryan, who was only three times. Many more other ways that also invite lawsuits. After all, everything is calculated.
They were fined, the amount can be guessed, and then paid. Affairs is completed. Ryanair get a free publication. Sales rose steadily. But certainly not advertising that makes them successful, but the charge which is supercheap. Even without any adv controversial, Tony Fernandes (AirAsia) to achieve success in Asia.
Now let’s talk about what is the relationship between controversial marketing with buzz marketing. Many argue the controversial ways to do to get the buzz marketing. Of course this is not 100% correct. Because buzz marketing is done to get the positive word of mouth.
Note the positive words. Once again positive. For as Peter Shenard, “Promotion should not make people uneasy, but must be able to make us live a normal life and not threatened any form of terror.” I would like to discuss this topic further in a later time, but in the meantime I have to close by inviting young people aware to the instant teachers are now widely taught methods of bombast.
Remember, no success was achieved without hard work, without respect for the process. Moreover, there is no instant marketing tactics that presents rich overnight. Moves that serve these things merely speculative tactics that can plunge you in the end you did not expect. Beware!
Creating a catalog for Business
In marketing a product or service, the existence catalog contributes significantly. Sentences interesting promotional appearances plus some eye-catching photo has the power to arouse the interest of consumers to buy products or use the services you offer. But making the catalog for this business should not carelessly. There are several things to note in the catalog creation process so that the right target.
product_catalog in the business world is like a bridge of communication between producers and consumers. The information presented in the catalog is a promotion that is sometimes much more convenient for most consumers than a direct sales presence and face-to-face offering a product or service.
Media Catalog can be better and more exclusive looks when packaged with the techniques of photography and graphic design are high. Bright and vivid colors which are also supported by appealing the sentence could certainly attract the attention of consumers. Therefore, required cooperation with copywriters, graphic designers and photographic catalog business to make a far more superior than others.
Before starting the process of making a catalog, there are some things worth considering for your catalog a successful fishing consumer concern namely:
Analysis of the target in advance or consumers who want you The goal. This step can also determine the style and color selection in your catalog. If you are a teenage consumers use everyday language or slang that is often used or a trend. Differentiate your customer when young executives or parents as the decision maker, you should wear a more exclusive language or loaded with educational elements.
Explore the product, either goods or services, you want to promote through the catalog. Superior product that occupies the position of best-sellers or consumers most interested in can be displayed more prominently than other products. If you want to market new products, view the product with a series highlighting the advantages or benefits that consumers can get.
If you create a catalog in online media / internet, create a user-friendly application for easy customer to view the catalog is interested in buying. Create catalogs effectively as possible with the purchase and payment of the administrative system that is easy and use the right software so that traffic can purchase your product increased as expected
Terms of the Potential Market Segments
start a business and produce a product or service, one thing to consider is the existence of market segments that will be the target of business operations. Adequate knowledge of the existence of a specific market segment will guide you to determine strategies that are relevant to all personnel, capital, time has been devoted not wasted.
Here are five requirements that you should segment the market into account according to management guru of marketing, Philip Kotler and Kevin Lane Keller:
Can be recognized and measured
A potential market segment not only ideally be discussed theoretically, but also able to be identified and measured in real terms in the field. A market segment is worth to be taken into account potential if not too small in size and buying power owned by consumers in that segment is quite substantial.
Responsive
What is meant by a segment that is responsive to its ability to respond to marketing efforts and changes in marketing programs conducted by your business. In addition, the responses given must also have the distinction of responses given by other segments. Because that’s what sets it apart from other segments.
Dynamic
An ideal segment that will not easily become stagnant. He will continue to change and development over time. These dynamics will make your business can continue to develop a workable marketing strategy for this segment.
Significant
A segment, on the one hand, are a group of specific and quite narrow. However, on the other hand, the segment is also not to be too specific and narrow so it was difficult to gain an advantage. Amount of profit should be able to exceed the projected costs required to develop a marketing program targeted for that market.
Accessible
Last requirement is the accessibility of a segment. In other words, a market segment should be able to achieve your business using the tools of communication and contemporary mass media like newspapers, television, telephones, cell phones and so on. It’s hard to work on the potential of a segment, for any potential, if the consumer is in the segment ‘isolated’ from civilization.
Natural disasters are a phenomenon that will continue to be a latent problem for all levels of society in the territory of the Republic of Indonesia archipelago. Because it geotektonik our country is a world of hyper active region since encircled by a zone-plate collision zone of the continent of Asia with the Indian Ocean Plate, and driven by the Pacific Plate Australian Plate is beheading. In addition Islands Indonesia also ridden by two main lines of volcanoes of the world, namely the path from the west Mediterranean volcanic and volcano Sirkum trajectory in the eastern Pacific.
Motion and dynamics of the elements above geotektonik potentially give birth to natural disasters, especially large earthquakes, tsunamis, volcano eruption, spray or molten volcanic products, cold lava floods, landslides, storms, flash floods, and others. This is compounded by human activities that exploit natural resources; particularly forest resources, mineral and mining materials that do not heed the principles of environmental sustainability and strategy of development is sustainable.
Flood event that hit the oil fields and gas (gas) in the lowlands and the eastern coast of Aceh, the northern lowlands and the coast of North Sumatra, as well as the northern coastal lowlands of Jambi and Riau in the last end of 2006 destroyed many production facilities and affect the rate of production of oil and gas fields in the region. In addition, there is the potential loss of other intangible assets that can not be calculated, namely the erosion of employees work ethic and traumatic feelings of children and families of employees have an impact on the loss of concentration and kefokusan in performing the task. If the damage to production facilities and physical environment can quickly be fixed in post-disaster recovery phase of the traumatic impact and other effects arising fisikologis takes longer to recover as before.
Therefore, to all institutions both public and private, with all levels of society need to be educated in order to participate in accordance with the scope of duties and obligations, so that early mem prepare yourself how to live safely side by side and in areas prone to disaster. Oil and gas companies operating in those areas that appear early on the responsibility as part of corporate citizenship through the formation of a marketing Crisis Management Team (CMT) in synergy with the Corporate Social Responsibility Team (CSRT).
Formation of the team, not only to assist internal and external stakeholders but the synergy of both teams are extremely effective in determining the level of koordiÂ-rice during a disaster, especially in the division of tasks to maintain production. In the quiet period (pre-disaster) CMT collaboration with the CSRT can give birth alignment CSR program planning for the surrounding community so that more focused with an anticipatory perspective on the potential for disaster. This is important, so that when disasters occur around the community can be independently and not interfere with production activities while in a state of emergency.
CMT and CSRT cooperation in the implementation of the program in quiet pre-disaster phase is intended to improve the quality of knowledge of human resource (HR), includes the following workers’ families and communities, about the natural and environmental disasters, as well as the building of infrastructure facilities that are free of disaster and development of public health. While the direct relief activities in disasters, or phase resque to rescue victims, property and the environment becomes creative alternatives from both teams meant the realization of the agenda. For post-disaster situations, also called the recovery phase of reconstruction and rehabilitation activities, CMT prioritize the building of production infrastructure damaged to immediately return to normal production activities, while the CSRT seeks gradually together with the community to improve social facilities and public facilities damaged . Cooperation involving the participation of the community will bear the multiplayer effect for accelerating the process of developing the local community independence post-disaster operations.
Synergy between the CMT with the CSRT and the natural functions of production operations, both in the emergency response phase (resque) and post-disaster (recovery period) should aim to maintain production levels, empowerment and the growing independence of the victims of internal stakeholders, as well as outside the community when a disaster shelter into a complex of buildings and corporate facilities, particularly for the recovery of environmental health and healing traumatic psychological counseling workers and their families.
Disaster Management in the Oil and Gas Field
Dianta Wake (2005) states that the role of government in business and natural disaster prevention efforts nationally include activities which are prevention, mitigation, preparedness, emergency response, rehabilitation and reconstruction. Activity is commonly called the Sixth Cycle of Disaster Management. Based on the nature and condition of the oil and gas field of Disaster Management Cycle is divided into three main groups of activities, ie activities Prabencana, (At) Disasters, and Disasters.
First, the prabencana or also called as the phase of awareness (awareness) would be a disaster, various programs of strategic collaboration between CMT and the CSRT in a planned and integrated can be done, among others: (1) empowerment of human resources (HR) both its workers and their families , as well as the surrounding community through the creation and dissemination of leaflets and posters that are thematically growing public awareness of the potential, the type and nature of the disaster that was behind the chemo-lekan environment in which they reside, (2) increased knowledge of stakeholders about the disaster, quick mechanism response, the steps that need to resque, quickly and appropriately to minimize casualties, property losses push / objects, as well as efforts mempertaahankan production rates, (3) regional development planning and growth in the spatial location of oil and gas fields and surrounding area, (4) preservation of the environment.
Second, the activities referred to as phase when disaster anticipation and direct response in the form of action emerjensi and resque. Based on the reality of conditions in the field, the program is more prevalent in this period is the thematic nature of activities, a moment in anticipation of state aid for emergency response, including the provision of: (1) means of refuge, houses / barracks shelters, tents, umbrellas, raincoats, jackets / sweaters, blankets, etc., (2) health facilities themselves (drugs and blood donors) and environmental health (sanitation, clean water and latrines in refugee camps), (3) clothing and food / kitchen, (4 ) school and sports equipment, (5) supplies / equipment pregnant mothers, infants and the elderly, etc..
Besides counseling activities can also be given to soothing the hearts of the victims, reducing the psychological impact that is traumatic, and growing optimism. Similarly, the liberation-rian donations of materials and equipment needs of the primary (specific) to the victim, such as sticks or wheelchairs to victims of fractures through the post-aid posts and pus-site public health.
Third, the agenda in post-disaster phase. Post-disaster situations are referred to as the recovery period disominasi programs are reconstruction and rehabilitation. Synergy-sitas CMT and kegiat CSRT’s focused on activities in the form of rebuilding infrastructure, especially the production facilities, social infrastructure and public facilities damaged by disasters, among others: (1) rehabilitation of production facilities such as pumps, generator, flow line, gathering stations, etc., (2) the rebuilding of office facilities, and means of support other operations, (3) rehabilitation worker housing, roads, schools, houses of worship, sanitary lines, etc., (4) construction of health- hatan community and environmental health, (5) the empowerment of victims of disasters; (6) relief and rehabilitation of mental disability, (7) the repatriation of victims scattered from her family; (8) economic empowerment and social culture of the victim; etc.
Business Development of Technology in Silicon Valley
Silicon Valley in California, the United States to become the mecca of the world of business technology, because the success of this area is developing high-tech business which is supported by Stanford University, the innovators, entrepreneurs and venture capital.
Growing Silicon Valley as a high-tech business center is not through a “grand design” set by government or business. Silicon Valley develop due to surge of research results from Stanford University, who was arrested by the entreprenur and then dimodali by angel investors (angel capital).
The immigrants who are interested in finding gold mendatangai area currently known as Silicon Valley around the year 1849. Education institutions are the key to the success of Silicon Valley is Stanford University, founded in 1891. Stanford University became the source of development ideas for the building industry. The first industry that stands driven by David Starr Jordan, president of Stanford, is the Federal Telegraph Company, the early 20th century also came the discovery and development of the triode vacuum in Palo Alto that was pioneered by Lee DeForest, then followed two decades later with the growth of radio tube industry ( tube radio industry).
Prof.Fred Terman who later became Dean of the Faculty of Engineering, Stanford plays an important role in bridging the research results at Stanford with the industrial world.
On 1 January 1939, two Stanford University graduate launched the company’s electronic measurement equipment from their garage in Palo Alto with the help of Prof.. Fred Terman. Six decades later their company Hewlett-Packard became big companies in Silicon Valley with sales reaching U.S. $ 47.1 billion, they are pioneers of technology businesses in Silicon Valley.
In addition to Stanford and Hewlett-Packcard, Fairchild Semiconductor, Xerox PARC and Apple Computer are the companies that are very influential on the development of Silicon Valley
Silicon Valley became a legend with his success to print high-tech companies such as National Semiconductor in the field of integrated circuit, Intel in the fields of advanced micro devices, Apple is in the field of personal computers, Sun Microsystems in the field of worksations, Silicon Graphics in the field of 3D graphics, Oracle in database field software, 3 Com and Cisco Systems in the field of network computing, Yahoo as a pioneer in web search engines.